The first element to secure is a live streaming provider that delivers your digital broadcast to your attendees. But you don’t want to stop there. With a video platform in place, now it’s time to focus on marketing your event and engaging your community before, during and after your virtual event.
You need seven tools in your online event planning belt, which will be the key to making your virtual events a success:
Branding is the most effective communication shortcut there is. Consistent use of logo, font, colors and message is a powerful way to reinforce a message and an image of quality.
Especially if you are launching a virtual event, landing pages are a good way to funnel people into your registration process. Landing pages are a “fast pass” to event registration and minimize the clicking your audience has to do.
Automating emails is the best way to execute the email part of your communication strategy for both physical and virtual events. This is especially important if your attendees are in different time zones, as you will want to optimize the delivery time specifically to each time zone. Trying to do this manually is a massive time waster and productivity killer.
Ditto. A carefully crafted social strategy will have posts appearing throughout the day and week in order to capture maximum eyeballs. Don’t even think about trying to do this manually -- you will never get any sleep.
Keeping up with registration and ticketing can and should be easy. Automation makes it seamless for attendees to manage their own RSVPs while allowing event managers to pull reports at any time.
In addition to your live streaming software, likely you rely on other platforms, like a CRM or marketing automation solution. Make sure they can all talk nicely to each other to avoid creating duplicate work.
It’s important that you have reliable and knowledgeable partners on your team. As you select your vendors, you will thank yourself if you choose ones that come with expert support.
With a fully stocked virtual event tool belt, there’s nothing standing in between you and a magnificent virtual event!
Localist is the event marketing software platform that comes with all of these tools, and more. Simplify the planning and promotion of your digital events with automated social media posts and emails, built-in ticketing and registration, and seamless integration with your other marketing tools and video platforms, like Zoom and GoToWebinar. Request a demo of Localist today to see how it can work for you.
